Open the app and point your camera at the ingredient list on a food package — the list itself, not the whole package. Tap the capture button. You can also import a photo from your library instead of using the camera. An internet connection is required, since the analysis runs on our server.
DirektLabel scores products from 1 to 10 based on how processed they are, using the NOVA food classification. Higher means less processed.
| Band | Score | Typical examples |
|---|---|---|
| Ultra-Processed | 1–4 | Most packaged snacks, sodas, instant foods |
| Simple Ingredients | 5–7 | Canned beans, cheese, salted nuts |
| Minimally Processed | 8–9 | Plain yogurt, frozen vegetables |
| Whole Food | 10 | A single-ingredient product with nothing added |
Important: the score measures how processed a food is, not how nutritious it is. A Group 1 food can still be high in sugar, salt, or fat. A lower score means more engineered — not necessarily less nutritious.
That's how NOVA works. Ultra-processed foods are identified by the presence of industrial ingredients or cosmetic additives, not by counting them — so one emulsifier is enough to place a product in Group 4. Additional distinct additive classes then move the score deeper toward 1. This is why a plain-looking sandwich bread can score a 4.
They aren't ultra-processing markers under the classification, so they never affect the score. Added nutrients and preservatives/antioxidants are listed separately in the result for awareness only.
It's written out inside the app — tap "How this score works" on any result, or open it from Settings.
Labels can be scanned in essentially any written language, including:
Ingredients are translated to English for the analysis and the results are shown in English. If a label lists the same ingredients in two or more languages side by side — common on North American and EU packaging — they are de-duplicated so nothing is counted twice.
Pro is $1.99 per month or $9.99 per year. Prices are shown in USD and may vary by region.
Open Settings in the app and choose the monthly or yearly option on the DirektLabel Pro card. Payment is processed by the App Store on iOS or Google Play on Android — we never see your payment details.
Subscriptions renew automatically until cancelled. You cancel through the store you subscribed with, not through us.
On iPhone or iPad:
On Android:
You keep Pro access until the end of the billing period you've already paid for. Refunds are handled by Apple or Google under their respective policies, not by us.
Install DirektLabel and sign in to the same Apple Account or Google account you used to subscribe, then open Settings and tap Restore Purchases. A subscription bought on one platform cannot be transferred to the other — Apple and Google bill separately.
DirektLabel checks its own reading before it scores, and refuses to guess when the text came back garbled or too short. That message means the capture wasn't usable — not that the product is unusual. Try again with:
Every result shows how many ingredients were read — tap that line to see the full list and check it against the package. Curved or creased labels can cut off the end of a long list. If the count looks short, rescan.
The classification is rule-based and deterministic, but the reading step is AI and can misread a word. If a result looks incorrect, email us a photo of the label and the score you got, and we'll look at it.
Free accounts get 5 scans per day, counted on our server and reset at midnight UTC. Upgrading to Pro removes the limit.
The photo of the label is sent over an encrypted connection to our server, which relays it to Google's Gemini AI to read the text and identify the ingredients. The scoring itself then runs on your device. We don't store your photos, and they aren't used to train models. Full detail is in our Privacy Policy.
No. The app creates an anonymous identifier in the background so daily scan limits can be enforced. It isn't linked to your name, email, or any account you have.
On your device. Saved scans, preferences, and ingredient alerts never leave your phone, and we can't see them.
Open Settings and tap Clear History to remove all saved scans, or delete individual scans from the History tab. Uninstalling the app removes everything stored locally.
DirektLabel is for informational and educational purposes only. It reports how processed a product's ingredient list is. It is not:
No ingredient shown in the app should be read as a claim that it is harmful. Consult a healthcare professional for medical and dietary decisions.
Email our support team and we'll get back to you.
support@direktlabel.appWe typically respond within 24–48 hours.